Natalya Sergeeva University College London, UK
Dr Natalya Sergeeva is an Associate Professor at the Bartlett School of Sustainable Construction, University College London (UCL). Natalya lectures on project management and innovation management at the postgraduate and executive levels. She has some practical experience managing construction and infrastructure projects and consultancy. Natalya’s research explores the nature and role of narratives in leading projects and firms, individual and organizational identities, and the ways leaders articulate and translate narratives and identities. She has published a number of articles in leading journals, such as Industrial Marketing Management, International Journal of Project Management,