Wendy Ritz Florida State University Panama City, USA

Wendy Ritz is an associate professor teaching Marketing at Florida State University in Panama City, Florida. She is a fellow with the Direct Selling Education Foundation and an active board member with the Academy of International Business Southeast Chapter. Her research focuses on the buyer journey in various markets, such as prosumption, business-to-business, international sales, and marketing, and across various electronic platforms. She has published in marketing journals such as Industrial Marketing Management, Journal in Research of Interactive Marketing, and the Journal of Marketing Theory and Practice, The Journal of Consumer Behaviour, Marketing Education Review, and Harvard Business Review.