Journal of International Marketing

Published in Association with American Marketing Association

Other Titles in:
Business & Management (General) | International Marketing | Marketing (General)

eISSN: 15477215 | ISSN: 1069031X | Current volume: 32 | Current issue: 4 Frequency: Quarterly

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Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

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JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.

JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisors, licensors, and facilitators in international business (e.g., freight forwarders). Equal attention is given to small and large company players (e.g., multinational corporations) as well as to all modes of international business entry (e.g., exporting, contractual arrangements, direct investment). Discussion of newer forms of cross-border business activity, such as strategic alliances and global sourcing, is also encouraged. JIM also aims to advance the exploration of issues that include the implications of customer orientation in multinational business, cross-cultural market segmentation, and market research.

Editor in Chief

Aysegül Özsomer

Koç University, Turkey

Vice President of Publications

Roland Rust

University of Maryland, USA

Advisory Board

Robin Coulter	University of Connecticut, USA
David Griffith	Texas A&M University, USA
Satish Jayachandran	University of South Carolina, USA
V. Kumar	Brock University, Canada
Donald R. Lehmann	Columbia University, USA
Jan-Benedict E.M. Steenkamp	University of North Carolina at Chapel Hill, USA
Russ Winer	New York University, USA

Associate Editors

S. Cem Bahadir	Florida International University, USA
Vasileios (Bill) Davvetas	University of Leeds, UK
Amir Grinstein	Northeastern University, USA
Daekwan Kim	Florida State University, USA
Peter Magnusson	University of Texas Rio Grande Valley, USA
Timo Mandler	TBS Education, France
Babu John Mariadoss	Texas Tech University, USA
Petra Riefler	University of Natural Resources and Life Sciences, Austria
Matthew Robson	Cardiff University, UK
Carlos M.P. Sousa	Molde University College, Norway
Yuliya Strizhakova	Rutgers University, USA
Shaoming Zou	University of Missouri - Columbia, USA

Editorial Review Board

James Agarwal	University of Calgary, Canada
Lyn Amine	St. Louis University, USA
Kersi Antia	Western University, Canada
Abdul R. Ashraf	Brock University, Canada
Preet Aulakh	York University, Canada
Bilge Aykol	Dokuz Eylül University, Turkey
George Balabanis	City University London, UK
Sourindra Banerjee	University of Leeds, UK
Justina Baršyte	Vilnius University, Lithuania
Fabian Bartsch	Montpellier Business School, France
Brittney Bauer	Loyola University Chicago, USA
Sundar Bharadwaj	University of Georgia, USA
Benjamin Boeuf	IESEG School of Management, France
Josko Brakus	University of Leeds, UK
Keith Brouthers	King’s College, London, UK
S Tamer Cavusgil	Georgia State University, USA
Brian Chabowski	University of Tulsa, USA
Deepa Chandrasekaran	University of Texas at San Antonio, USA
Sylvie Chetty	University of Otago, New Zealand
Annie Peng Cui	West Virginia University, USA
Adamantios Diamantopoulos	University of Vienna, Austria
Claudiu Dimofte	San Diego State University, Etats-Unis
Meike Eilert	University of Kentucky, USA
Anton Fenik	Grand Valley State University, USA
John Ford	Old Dominion University, USA
Peter Gabrielsson	University of Vaasa, Finland
Gerald Yong Gao	University of Missouri - St. Louis, USA
Hongzhi Gao	Victoria University of Wellington, New Zealand
David Gilliland	Colorado State University, USA
Gary Gregory	University of New South Wales, Australia
Andreas Grein	Baruch College, USA
Verena Gruber	EMLYON Business School, France
Abhijit Guha	University of South Carolina, USA
Xiaoling Guo	University of International Business and Economics, China
Shaphali Gupta	Management Development Institute, Gurgaon, India
Zeynep Gürhan-Canli	Koç University, Turkey
Francisco Guzman	University of North Texas, USA
Georgios Halkias	Copenhagen Business School, Denmark
Jan Heide	University of Wisconsin-Madison, USA
Neil Herndon	Retired Marketing Professor, Hong Kong
Mikael Hilmersson	Linnaeus University, Sweden
Magnus Hultman	Brock University, Canada
Fernando Jiménez	University of Texas at El Paso, USA
Brett Josephson	George Mason University, USA
Alexander Josiassen	Copenhagen Business School, Denmark
Jung S. Kim	Bloomsburg University of Pennsylvania, USA
Ahmet Kirca	Michigan State University, USA
Gary Knight	Willamette University, USA
Nicole Koschate-Fischer	Universität Erlangen–Nürnberg, Germany
Thomas Kramer	University of California, Riverside, USA
Alexander Krasnikov	Nazarbayev University, Kazakhstan
Hannah Lee	Miami University, USA
Richard Lee	University of South Australia, Australia
Constantinos N. Leonidou	University of Leeds, UK
Leonidas Leonidou	University of Cyprus, Cyprus
Oscar Martín Martín	Public University of Navarra, Spain
Bruce Money	Brigham Young University, USA
Neil Morgan	University of Wisconsin, USA
Robert Morgan	Cardiff University, UK
Susan Mudambi	Temple University, USA
Janet Murray	University of Missouri - St. Louis, USA
Giuseppe Musarra	University of Leeds, UK
Cheryl Nakata	University of North Carolina at Greensboro, USA
Pravin Nath	Clemson University, USA
Nandini Nim	Colorado State University, USA
Jaime Noriega	University of Houston, USA
Peren Ozturan	Copenhagen Business School, Denmark
Anita Pansari	Michigan State University, USA
Nicolas Papadopoulos	Carleton University, Canada
Ravi Pappu	University of Queensland, Australia
Audhesh Paswan	University of North Texas, USA
Kay Peters	University of Hamburg, Germany
Alexander Rusetski	York University, Canada
Ruta Ruzeviciute	University of Tennessee, USA
Saeed Samiee	University of Tulsa, USA
Bodo Schlegelmilch	Vienna University of Economics and Business, Austria
Matthew Shaner	University of Mississippi, USA
Amalesh Sharma	Texas A&M University, USA
Linda Hui Shi	University of Victoria, Canada
Rebecca Slotegraaf	Indiana University, USA
Stavroula Spyropoulou	University of Leeds, UK
Jan-Benedict E.M. Steenkamp	University of North Carolina at Chapel Hill, USA
Scott Swain	Clemson University, USA
Charles R. Taylor	Villanova University, USA
Felipe Thomaz	University of Oxford, UK
Narongsak Thongpapanl	Brock University, Canada
Annette Tower	Clemson University, USA
P. Rajan Varadarajan	Texas A&M University, USA
Kevin Voss	Oklahoma State University, USA
Jack Wei	University of West Georgia, USA
Stanford Westjohn	University of Alabama, USA
Scott Widmier	Kennesaw State University, USA
Yazhen (Sophie) Xiao	Portland State University, USA
Goksel Yalcinkaya	University of New Hampshire, USA
Chi Kin (Bennett) Yim	University of Hong Kong, Hong Kong
Srdan Zdravkovic	Bryant University, USA
Katharina Zeugner-Roth	SKEMA Business School, France
Haisu Zhang	New Jersey Institute of Technology, USA

AMA Editorial Staff

Bennie F. Johnson	Chief Executive Officer
Matt Weingarden	Exceutive Vice President, Communities and Journals
Marilyn Stone	Director, Academic Communities and Journals
Michelle Kritselis	Publisher, Academic Communities and Journals
T.J. Anderson	Academic Content Manager
Jess Barselow	Production Editor
Karin Horler	Senior Copy Editor

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Journal of International Marketing

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