Journal of Marketing
Published in Association with American Marketing Association
eISSN:
15477185 | ISSN:
00222429 | Current volume: 89 | Current issue: 1
Frequency: Bi-monthly
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete JM Editorial Cornerstones.
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Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow six editorial cornerstones during our tenure as editors.
Editor in Chief
| Srihari Sridhar | Texas A&M University, USA |
Coeditors
| Cait Lamberton | University of Pennsylvania, USA |
| Detelina Marinova | University of Missouri, USA |
| Vanitha Swaminathan | University of Pittsburgh, USA |
Advisory Board
| Rajesh Chandy | London Business School |
| Pradeep Chintagunta | University of Chicago, USA |
| Rajdeep Grewal | University of North Carolina at Chapel Hill, USA |
| Mike Hanssens | University of California, Los Angeles |
| Ajay Kohli | Georgia Institute of Technology, USA |
| John Lynch | University of Colorado Boulder, USA |
| Murali Mantrala | University of Kansas, USA |
| Christine Moorman | Duke University, USA |
| Robert Palmatier | University of Washington, USA |
| Linda Price | University of Wyoming, USA |
| Harald van Heerde | University of New South Wales, Australia |
AMA Vice President of Publications
| Roland Rust | University of Maryland, USA |
Associate Editors
| Michael Ahearne | University of Houston, USA |
| Kusum Ailawadi | Dartmouth College, USA |
| Anocha Aribarg | University of Michigan, USA |
| Alixandra Barasch | University of Colorado Boulder, USA |
| Simon Blanchard | Georgetown University, USA |
| Bryan Bollinger | New York University, USA |
| Simona Botti | London Business School, UK |
| Amitava Chattopadhyay | INSEAD – Europe Campus, Boulevard de Constance, Fontainebleau, France |
| Pradeep Chintagunta | University of Chicago, USA |
| Kristin Diehl | University of Southern California, USA |
| Amber Epp | University of Wisconsin-Madison, USA |
| Marc Fischer | University of Cologne, Germany |
| Christoph Fuchs | University of Vienna, Austria |
| Frank Germann | University of Notre Dame, USA |
| Kelly Goldsmith | Vanderbilt University, USA |
| Dhruv Grewal | Babson College, USA |
| David A. Griffith | Texas A&M University, USA |
| Michael Haenlein | ESCP Europe, France |
| Kelly Haws | Vanderbilt University, USA |
| Jan Heide | University of Wisconsin-Madison, USA |
| Donna Hoffman | George Washington University, USA |
| Christian Homburg | University of Mannheim, Germany |
| Ming-Hui Huang | National Taiwan University, Taiwan |
| Ashlee Humphreys | Northwestern University, USA |
| P.K. Kannan | University of Maryland, USA |
| Vamsi Kanuri | University of Notre Dame, USA |
| Ajay K. Kohli | Georgia Institute of Technology, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Robert Kozinets | University of Southern California, USA |
| Alok Kumar | University of Nebraska, USA |
| Krista Li | Indiana University, USA |
| Girish Mallapragada | Indiana University, USA |
| Martin Mende | Arizona State University, USA |
| Robert Meyer | University of Pennsylvania, USA |
| Debanjan Mitra | University of Connecticut, USA |
| Sarah Moore | University of Alberta, Canada |
| Andrea Morales | Arizona State University, USA |
| Neil Morgan | University of Wisconsin, USA |
| Brian Murtha | University of Kentucky, USA |
| Oded Netzer | Columbia University, USA |
| Grant Packard | York University, Canada |
| Neeru Paharia | Arizona State University, USA |
| Vanessa M. Patrick | University of Houston, USA |
| Adithya Pattabhiramaiah | Georgia Institute of Technology, USA |
| Connie Pechmann | University of California - Irvine, USA |
| Stefano Puntoni | Erasmus University Rotterdam, Netherlands |
| Aric Rindfleisch | University of Illinois at Urbana–Champaign, USA |
| Roland Rust | University of Maryland, USA |
| Maura Scott | The Arizona State University, USA |
| Rebecca Slotegraaf | Indiana University, USA |
| Alina Sorescu | Texas A&M University, USA |
| S. Sriram | University of Michigan, USA |
| Claudia Townsend | University of Miami, USA |
| Michael Trusov | University of Maryland, USA |
| Nita Umashankar | San Diego State University, USA |
| Francesca Valsesia | University of Washington, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Rajkumar Venkatesan | University of Virginia, USA |
| Xin (Shane) Wang | Virginia Tech, USA |
| Caleb Warren | University of Arizona, USA |
| Manjit S. Yadav | Texas A&M University, USA |
| Sha Yang | University of Southern California, USA |
| Jie Zhang | University of Maryland, USA |
| Jonathan Z. Zhang | Colorado State University, USA |
Developmental Editors
| Anindita Chakravarty | University of Georgia, USA |
| Sandeep Chandukala | Singapore Management University, Singapore |
| Kathleen Cleeren | KU Leuven, Belgium |
| Emily Garbinsky | Cornell University, USA |
| Mahima Hada | City University of New York, USA |
| Colleen Harmeling | Florida State University, USA |
| Kelly Herd | University of Connecticut, USA |
| Son Lam | University of Georgia, USA |
| Shijie Lu | University of Notre Dame, USA |
| Andrea Ordanini | Bocconi University, Italy |
| Simone Wies | Goethe University, Frankfurt, Germany |
| Keith Wilcox | Texas A&M University, USA |
Editorial Review Board
| Pankaj Aggarwal | University of Toronto, Canada |
| Michelle Andrews | Emory University, USA |
| Kersi Antia | Western University, Canada |
| Jennifer Argo | University of Alberta, Canada |
| Zeynep Arsel | John Molson School of Business, Concordia University, Canada |
| Eva Ascarza | Harvard University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Fleura Bardhi | City University of London, UK |
| Yakov Bart | Northeastern University, USA |
| Suman Basuroy | Michigan State University, USA |
| Rajeev Batra | University of Michigan, USA |
| Barry Bayus | University of North Carolina at Chapel Hill, USA |
| Joshua Beck | University of Oregon, USA |
| Simon Bell | University of Melbourne, Australia |
| Silvia Bellezza | Columbia University, USA |
| Jonah Berger | University of Pennsylvania, USA |
| Sundar Bharadwaj | University of Georgia, USA |
| C. B. Bhattacharya | University of Pittsburgh, USA |
| Tammo Bijmolt | University of Groningen, the Netherlands |
| Dipayan Biswas | University of South Florida, USA |
| Lauren Block | Baruch College, USA |
| Willy Bolander | Texas A&M University, USA |
| Lisa E. Bolton | Pennsylvania State University, USA |
| Andrea Bonezzi | New York University, USA |
| Abhishek Borah | INSEAD, France |
| Tonya Bradford | University of California, Irvine, USA |
| Michael Brady | Florida State University, USA |
| Norris Bruce | University of North Carolina at Chapel Hill, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Kimmy Chan | Hong Kong Baptist University, China |
| Pierre Chandon | INSEAD, France |
| Deepa Chandrasekaran | University of Texas at San Antonio, USA |
| Sandeep Chandukala | Singapore Management University, Singapore |
| Rajesh Chandy | London Business School, UK |
| Amar Cheema | University of Virginia, USA |
| Haipeng Chen | University of Iowa, USA |
| Yixing Chen | University of Notre Dame, USA |
| Kathleen Cleeren | KU Leuven, Belgium |
| Anatoli Colicev | University of Liverpool, UK |
| Robin Coulter | University of Connecticut, USA |
| Samantha Cross | Babson College, USA |
| Darren Dahl | University of British Columbia, Canada |
| Hannes Datta | Tilburg University, Netherlands |
| Barbara Deleersnyder | Tilburg University, the Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Michaela Draganska | Drexel University, USA |
| Rod Duclos | Western University, Canada |
| Kristen Duke | University of Toronto, Canada |
| Peter Ebbes | HEC Paris, France |
| Giana Eckhardt | King’s College London, UK |
| Alexander Edeling | KU Leuven, Belgium |
| Ryan Elder | Brigham Young University, USA |
| Fred Feinberg | University of Michigan, USA |
| Rosellina Ferraro | University of Maryland, USA |
| Eileen Fischer | York University, Canada |
| Robert Fisher | University of Alberta, Canada |
| Beth Fossen | Indiana University, USA |
| Shankar Ganesan | University of Notre Dame, USA |
| Emily Garbinsky | Cornell University, USA |
| Dinesh K. Gauri | University of Arkansas, USA |
| Mrinal Ghosh | University of Arizona, USA |
| Manpreet Gill | University of South Carolina, USA |
| Jacob Goldenberg | Reichman University, Israel |
| Peter Golder | Dartmouth College, USA |
| Joseph Goodman | Ohio State University, USA |
| Shyam Gopinath | University of Iowa, USA |
| Amir Grinstein | Northeastern University, USA |
| Johannes Habel | University of Houston, USA |
| Mahima Hada | City University of New York, USA |
| Bruce Hardie | London Business School, UK |
| Colleen Harmeling | Florida State University, USA |
| Thorsten Hennig-Thurau | University of Muenster, Germany |
| Kelly Herd | University of Connecticut, USA |
| Kelly Hewett | University of Tennessee, USA |
| Arvid Hoffmann | University of Adelaide, Australia |
| Sebastian Hohenberg | University of Münster, Germany |
| Christian Hughes | University of Notre Dame, USA |
| Michael Hui | University of Macau, China |
| John Hulland | University of Georgia, USA |
| Iris Hung | Fudan University, China |
| Chris Hydock | California Polytechnic State University, USA |
| Julie Irwin | University of Oregon, USA |
| Ramkumar Janakiraman | North Carolina State University, USA |
| Sandy Jap | Emory University, USA |
| Bernard Jaworski | Claremont Graduate University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Gita Johar | Columbia University, USA |
| Leslie John | Harvard University, USA |
| Yogesh Joshi | University of Maryland, USA |
| Kartik Kalaignanam | University of South Carolina, USA |
| Constantine Katsikeas | University of Leeds, UK |
| Punam Keller | Tuck School of Business at Dartmouth College, USA |
| Blair Kidwell | University of North Texas, USA |
| Sara Kim | University of Hong Kong, Hong Kong |
| Anne Klesse | Erasmus University, the Netherlands |
| Irina Kozlenkova | University of Virginia, USA |
| Harley Krohmer | University of Bern, Switzerland |
| Tarun Kushwaha | University of Wisconsin–Madison, USA |
| Son Lam | University of Georgia, USA |
| Andreas Lanz | University of Basel, Switzerland |
| Ju-Yeon Lee | Iowa State University, USA |
| Leonard Lee | National University of Singapore, Singapore |
| Don Lehmann | Columbia University, USA |
| Katherine N. Lemon | Boston College, USA |
| Robert Leone | Texas Christian University, USA |
| Michael Lewis | Emory University, USA |
| Shibo Li | Indiana University, USA |
| Barak Libai | Interdisciplinary Center Herzliya, Israel |
| Donald Lichtenstein | University of Colorado - Boulder, USA |
| Peggy Liu | University of Pittsburgh, USA |
| Yong Liu | University of Arizona, USA |
| Yuping Liu-Thompkins | Old Dominion University, USA |
| Shijie Lu | University of Notre Dame, USA |
| Stephan Ludwig | Monash University, Australia |
| Lan Luo | University of Southern California, USA |
| Liye Ma | University of Maryland, USA |
| Kelly Martin | Colorado State University, USA |
| James Maxham | University of Virginia, USA |
| Leigh McAlister | University of Texas at Austin, USA |
| Brent McFerran | Simon Fraser University, Canada |
| Shiri Melumad | University of Pennsylvania, USA |
| Saurabh Mishra | George Mason University, USA |
| Vicki G. Morwitz | Columbia University, USA |
| Unnati Narang | University of Illinois Urbana-Champaign, USA |
| Vishal Narayan | University of Connecticut, USA |
| Sridhar Narayanan | Stanford University, USA |
| Stephanie Noble | University of Tennessee, USA |
| Tom Novak | George Washington University, USA |
| Stephen M. Nowlis | Washington University, USA |
| Joseph Nunes | University of Southern California, USA |
| Nailya Ordabayeva | Boston University, USA |
| Andrea Ordanini | Bocconi University, Italy |
| Dominik Papies | University of Tübingen, Germany |
| Koen Pauwels | Northeastern University, USA |
| J. Andrew Petersen | Pennsylvania State University, USA |
| Davide Proserpio | University of Southern California, USA |
| Akshay Rao | University of Minnesota, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Rebecca Reczek | The Ohio State University, USA |
| Lopo Rego | Indiana University, USA |
| Rishika Rishika | North Carolina State University, USA |
| John H. Roberts | University of New South Wales, Australia |
| Maria Rodas | University of Illinois Urbana-Champaign, USA |
| Oliver Rutz | University of Washington, USA |
| Jun Hyun (Joseph) Ryoo | Arizona State University, USA |
| Alok Saboo | Georgia State University, USA |
| Julian Saint Clair | Loyola Marymount University, USA |
| Hope Schau | University of California, Irvine, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Sankar Sen | Baruch College, USA |
| Julio Sevilla | University of Georgia, USA |
| Denish Shah | Georgia State University, USA |
| Venkatesh Shankar | Texas A&M University, USA |
| Amalesh Sharma | Texas A&M University, USA |
| Qiaowei Shen | Peking University, China |
| Huanhuan Shi | Texas A&M University, USA |
| Jagdip Singh | Case Western Reserve University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Ashish Sood | University of California - Riverside, USA |
| Raji Srinivasan | University of Texas at Austin, USA |
| Shuba Srinivasan | Boston University, USA |
| David Stewart | Loyola Marymount University, USA |
| Baohong Sun | Cheung Kong Graduate School of Business, China |
| Sarang Sunder | Indiana University, USA |
| Nader Tavassoli | London Business School, UK |
| Gerry Tellis | University of Southern California, USA |
| Jacquelyn Thomas | Southern Methodist University, USA |
| Craig Thompson | University of Wisconsin - Madison, USA |
| Debora Thompson | Georgetown University, USA |
| Seshadri Tirunillai | University of Houston, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Jenny van Doorn | University of Groningen, Netherlands |
| Stijin Van Osselaer | Cornell University, USA |
| Franziska Volckner | University of Cologne, Germany |
| Clay Voorhees | University of Alabama, USA |
| Yajin Wang | China Europe International Business School, China |
| Yanwen Wang | University of British Columbia, Canada |
| Nooshin Warren | University of Arizona, USA |
| Kenneth Wathne | University of Stavanger, Norway |
| Michelle Weinberger | Northwestern University, USA |
| Katherine White | University of British Columbia, Canada |
| Kimberly A. Whitler | University of Virginia, USA |
| Simone Wies | Goethe University, Frankfurt, Germany |
| Thorsten Wiesel | University of Münster, Germany |
| Kenneth C. Wilbur | University of California - San Diego, USA |
| Keith Wilcox | Texas A&M University, USA |
| Karen Page Winterich | Pennsylvania State University, USA |
| Freeman Wu | Vanderbilt University, USA |
| Stefan Wuyts | Pennsylvania State University, USA |
| Guiyang Xiong | Syracuse University, USA |
| Chi Kin (Bennett) Yim | University of Hong Kong, Hong Kong |
| Alex Zablah | University of Tennessee, USA |
| Georgios Zervas | Boston University, USA |
AMA Editorial Staff
| T.J. Anderson | Academic Content Manager |
| Jess Barselow | Production Editor |
| Karin Horler | Senior Copy Editor |
| Michelle Kritselis | Publisher, Academic Communities and Journals |
| Marilyn Stone | Director, Academic Communities and Journals |
| Matt Weingarden | Exceutive Vice President, Communities and Journals |
Manuscript submission guidelines can be accessed on Sage Journals.