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An Introduction to Business & Management Consultancy
Third Edition
- Marc Baaij - Erasmus University Rotterdam, Netherlands
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February 2025 | 408 pages | SAGE Publications Ltd
This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘when’ and ‘why’ at macro and micro levels of business and management consultancy.
As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, problem-solving, solution implementation and decision-making as applied by the world’s top management consultancy firms, such as McKinsey & Company.
Dr Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.
As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, problem-solving, solution implementation and decision-making as applied by the world’s top management consultancy firms, such as McKinsey & Company.
Dr Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.
Chapter 1: Understand business and management consultancy
Chapter 2: Explore the disruption of the consultancy industry by AI
Chapter 3: Choose a business and management consultancy firm
Chapter 4: Become a business and management consultant
Chapter 5: Sell a business and management consultancy project
Chapter 6: Identify the client’s problems and opportunities
Chapter 7: Structure the client’s problems and opportunities
Chapter 8: Develop and validate the hypotheses about the client’s problems and opportunities
Chapter 9: Develop and validate the possible solutions to the client’s problems and opportunities
Chapter 10: Structure a presentation about the recommended solution
Chapter 11: Prepare for the implementation of the recommended solution
Chapter 12: Facilitate the implementation of the recommended solution
