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An Introduction to Survey Research, Polling, and Data Analysis
- Herbert Weisberg - Ohio State University, USA
- Jon A. Krosnick - The Ohio State University, Columbus, OH, USA
- Bruce D. Bowen - Kaiser Foundation Health Plan Inc., Berkeley
September 1996 | 408 pages | SAGE Publications, Inc
This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls.
Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.
Introduction
PART ONE: SURVEY DESIGN
The Nature of Survey Research
The Survey Process
Sampling Procedures
Questionnaire Construction
The Data Collection Stage
Coding Practices
Designing a Survey
PART TWO: DATA ANALYSIS
The Process of Data Analysis
Single-Variable Statistics
Statistical Inference for Means
Two-Variable Tables
Measures of Association
Control Tables
Correlation and Regression
PART THREE: SURVEY GUIDELINES
Writing Survey Reports
Evaluating Surveys
The Ethics of Polls