Analysing Quantitative Data for Business and Management Students
- Charles Scherbaum - Baruch College, City University of New York, USA
- Kristen Shockley - Baruch College, City University of New York, USA
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Very good coverage of quantitative methods that students often struggle with.
Worth a read and will help students put data analysis into context
Good links between statistical analysis and problems of market research
It is a fine book that is very helpful for graduated students from several areas (like those from Economics, Management or Business Relations). Their examples and the accurate criticism on bad practices are easily identified as strong points for recommending this handbook.
An essential read for the research student everywhere.
Fairly good book. Thank you.
This gives a clear and accessible approach to the analysis of quantitative [primary] data obtained by students in their research.
However, what I found disappointing - and why I will not be adopting this book - is the almost complete absence of anything on the use of company data such as financials, production or stock figures (apart from an early name check of 'Big Data') - in other words non experimental data. I continually find that students feel driven to finding things out by questionnaires (for example) which would be much better done by looking into the company records but there is very little mention of this in any business research methods texts that I have come across.
I would add that, and I am speaking here as one whose first degree was in psychology, this is perhaps an inevitable consequence of giving this commission to two behavioural scientists rather than to someone with a broader experience of business issues.
Excellent guide for students - practically focused and well structured. Should contribute to students producing much stronger quantitative analysis
A concise and accessible book, suitable for undergraduate students. Covers essential materials especially, philosophical and theoretical foundations, and building blocks of quantitative analysis.
Contains essential material for students in a practical, condensed form.
