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Chunling YU Tsinghua University School of Economics and Management

YU Chunling is an associate professor in Marketing at Economics and ManagementSchool, Tsinghua University, China. Besides, she is the research fellow at the ChinaBusinessResearchCenter, TsinghuaUniversity and the consulting expert of branding board, Samsung Electronics Co. Ltd. China. Dr. YU received her bachelor degree (in Management and in Electronic Engineering) in 1993, and master degree in management in 1996 from TianjinUniversity, and Ph.D. in Management from TsinghuaUniversity in 2004.