Social Media Strategy
Tools for Professionals and Organizations
- Phillip G. Clampitt - University of Wisconsin, Green Bay, USA
“Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management.”
—Ray Begovich, Franklin College
Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
Supplements
Visit the author's website at https://www.amazingsmstrategy.com for author-created resources, including a sample syllabus, assignments, exercises, PowerPoint slides, and more!
“Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management.”
“This text represents a new era in instructional material for Social Media. Not only does it promote marketing in general, but it serves as a practical guide for analysis and productivity as related to current social media applications.”
“I like the strategy approach because social media is often perceived to be spur-of-the-moment with little planning; the more that myth is dispelled, the better. Social media is a communication channel and needs as much thought and planning as any other communication medium. Accepting and embracing change are very important when working with the fluid and changing nature of social media.”
“This text, which is adaptable for students and professionals, will assist students with grasping the thought strategy behind social media in addition to the “nuts and bolts” of platforms used. In other words, it’s two tiered: the foundation of strategy and how to execute it.”
“A much needed summary of social media concepts and platforms. The title succeeds in introducing students to critical and strategic thinking necessary to inform social media choices. It has application in public relations writing and campaign planning courses.”
“Clampitt’s social media text makes a valuable addition to organizational social media curriculum. The text effectively merges the academic with the professional; the conceptual with the applied; and strategy with tactics.”
“This is the best approach I have ever seen for this course.”
“The strategic content of the book lays a quality groundwork that allows a myriad of applications.”
