The SAGE Handbook of Service-Dominant Logic

Edited by:

Stephen L. Vargo - University of Oklahoma, USA
Robert F. Lusch - University of Arizona

Other Titles in:
Business & Management (General) | Marketing (General)

October 2018 | 800 pages | SAGE Publications Ltd

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:

Part 1: Introduction and Background

Part 2: Value Cocreation

Part 3: Service Exchange

Part 4: Service Ecosystems

Part 5: Institutions and Institutional Arrangements

Part 6: Resources and Resource Integration

Part 7: Actors and Practices

Part 8: Innovation

Part 9: Midrange Theory

Part 10: Selected Applications

Part 11: Reflections and Prospects

This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

SECTION 01: Introduction and Background

Robert F. Lusch & Stephen L. Vargo

1. An Overview of Service-Dominant Logic

Stephen L. Vargo & Fred W. Morgan

2. Services in Society and Academic Thought: An Historical Analysis [Reprint]

Stephen L. Vargo & Kaisa Koskela-Huotari

3. Why Service-Dominant Logic?

SECTION 02: Value Cocreation

Janet McColl-Kennedy & Lilliemay Cheung

4. Value Cocreation: Conceptualizations, Origins, and Developments

Pennie Frow & Adrian Payne

5. Value Cocreation: An Ecosystem Perspective

Hope Schau, Albert M. Muñiz Jr. & Melissa Archpru Akaka

6. The Cocreation of Brands

Anu Helkkula, Apramey Dube & Eric Arnould

7. The Contextual Nature of Value and Value Cocreation

SECTION 03: Service Exchange

Melissa Archpru Akaka & Jennifer Chandler

8. Reframing Exchange: A Service-ecosystems Perspective

Patrick Murphy & Gene Laczniak

9. Ethical Foundations for Exchange in Service Ecosystems

Satoko Suzuki & Yutaka Yamauchi

10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens

Angeline Nariswari

11. How Service Exchange Drives Market (Re)Formation

SECTION 04: Service Ecosystems

Irene Ng & Susan Wakenshaw

12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy

Philip Godsiff, Roger Maull & Phil Davies

13. Systems Behavior and Implications for Service-Dominant logic

Irene Ng, Paul Maglio, Jim Spohrer & Susan Wakenshaw

14. The Study of Service: From systems to ecosystems to ecology

Javier Reynoso, Sergio Barile, Marialuisa Saviano & Jim Spohrer

15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective

SECTION 05: Institutions and Institutional Arrangements

Michael Kleinaltenkamp

16. Institutions and Institutionalization

Ingo Karpen & Michael Kleinaltenkamp

17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective

Jaakko Siltaloppi & Heiko Wieland

18. Institutional Change in Service Ecosystems

Jörg Sydow, Olivier Berthod & Markus Helfen

19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence

SECTION 06: Resources and Resource Integration

Linda Peters

20. Resource Integration: Concepts and Processes

Helge Löbler

21. The Sustainability of Service Ecosystems

Kaisa Koskela-Huotari, Bo Edvardsson & Bård Tronvoll

22. Emergence of Novel Resources in Service Ecosystems

Linda Peters

23. Resource Integration Processes: The Dialectic of Presence and Absence

SECTION 07: Actors and Practices

Hans Kjellberg, Suvi Nenonen & Karim Marini Thomé

24. Analyzing service processes at the micro level: actors and practices

Daniela Corsaro & Lars-Gunnar Mattson

25. Untangling the à priori differentiation of service exchanging actors

Oskar Korkman & Luis Araujo

26. Using practice theory for understanding resource integration in S-D logic: a multinational study of leading-edge consumers

Hans Kjellberg

27. Attending to actors and practices: implications for Service-Dominant logic

SECTION 08: Innovation

Marja Toivonen & Kyoichi Kijima

28. The need for a new innovation paradigm and the contribution of Service-Dominant Logic

Heiko Wieland, Stephen Vargo & Melissa Archpru Akaka

29. A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation

Valtteri Kaartemo, Christian Kowalkowski & Bo Edvardsson

30. Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic

Cristina Mele & Tiziana Russo-Spena

31. A dynamic alternative to linear views on innovation – combining the approaches of practice theory and expansive learning

SECTION 09: Midrange Theory

Rod Brodie & Helge Löbler

32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory

Elina Jaakkola, Jodie Conduit & Julia Fehrer

33. Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm

Jacqueline Pels & Cristina Mele

34. Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective

Peter Ekman & Jimmie Röndell

35. Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and beyond, in central marketing concepts

SECTION 10: Selected Applications

Kaj Storbacka

36. Extending Service-Dominant Logic - outside marketing and inside managerial practice

Julia Jonas & David Sörhammar

37. Extending innovation - from business model innovation to innovation in service ecosystems

Charlotta Windahl & Katarina Wetter-Edman

38. Designing for Service: From Service-Dominant Logic to Design Practice (and vice versa)

Paul Maglio & Chiehyeon Lim

39. Service-dominant logic, service science and the role of robots as actors

SECTION 11: Reflections and Prospects

Evert Gummesson

40. Toward a Grand View of Service: The Role of Service-Dominant logic

Stephen L. Vargo

41. Backward and Forward

To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward.

Professor Shelby D. Hunt

Texas Tech University

This is the most comprehensive book on Service Dominant-Logic from the leading authors of the field. This is the definite reference and source of inspiration for those interested in the changing paradigm of value creation and its potential applications. The topic is more relevant than ever as platforms, disruptive technologies and changing consumer behavior transform business models.

Dr Katri Kallio

VTT Technical Research Centre of Finland

The SAGE Handbook of Service-Dominant Logic is a handy reference that summarizes Steve Vargo & Bob Lusch's influential concept of service-dominant logic. Including a variety of chapters from notable researchers working in the general area, the handbook expands on Vargo & Lusch's interactive and co-creative view of the economy, in which all value emerges from use, and everything, even goods, may usefully be considered service.

Roland T. Rust

Distinguished University Professor and David Bruce Smith Chair in Marketing, and Executive Director, Center for Excellence in Service, University of Maryland

Preview this book

◀▶➕➖

You are here

Disable VAT on Taiwan

The SAGE Handbook of Service-Dominant Logic

Preview this book

Select a Purchasing Option

Order from:

Related Products