International Business
Theory and Practice
- Ehud Menipaz - Chairman, The Ira Centre for Business, Ben Gurion University, Israel
- Amit Menipaz - Vice President, Structured Data, ebay
International Business & Management (General)
International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization' of competition worldwide, and applications of technology in a digital economy.
Key Features:
- Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
- Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
This book is very detailed and has up to date data... But little intense for undergraduate students. That's why I will use this book as supplementary for undergrad International Business Management Class.
I think it was a fairly good book, but not really what I was looking for. I have thus passed it on to one of my former doctoral candidates who is now developing a course where it might fit.
The book is very comprehensive and a good read. Only downside is that it could be more succinct in some parts, so aggregating information a bit stronger.
Colleagues pushed for staying with Hill. I could go on my own, but decided to fit in, given assessment issues. I am hoping that our next round of reviews will get us moving.
A practical book easy to read offering many activities to complement and enhance a lesson. A good book for undergraduates levels.
