Qualitative Methods in Business Research
- Päivi Eriksson - The University of Eastern Finland
- Anne Kovalainen - Turku School of Economics, Finland
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
- Explores the challenges of working with qualitative data
- Introduces qualitative methods including interviews, focus groups & ethnography
New to the 2nd edition:
- The role of digital tools and social media, and how you can use them for data collection
- 3 new chapters on qualitative content analysis, visual research and publishing research.
Praise for the 1st edition:
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enlightening. This will be my go to book for research and teaching.
Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research
An excellent overview on different methods and a very good chapter on quality and validity for qualitative research.
An excellent book for research of any topic , clear advice and guidance for any student who want to carry out their project in year 3 or basic information for any project.
thanks
This book explains very well the process to conduct a qualitative method approach within the Business and Management Research. The book describes a number of methods that researchers and students can use in order to collect and to analyze qualitative data
This will be a useful recommended reading source for our final year students for their Bachelor Thesis propaedeutic seminar. It provides a practical and easy to understand look at many essential tools such as literature review.
The book does not seem that different from the previous edition. Although it gives a global perspective, for students how had already some background in Qual method, further details and deeper textbook seems more relevant.
