You are here

Book > Professional Books > Evaluation

PLEASE NOTE: Sage UK Distribution including UK Books Customer Services will be closed for a stocktake from 27th November to 29th November. This affects only book orders and queries from the UK. Any orders placed during this period; or queries emailed, will be dealt with as normal when service resumes on 2nd December. Thank you for your patience and we apologise for any inconvenience caused.

Disable VAT on Taiwan

Unfortunately, as of 1 January 2020 SAGE Ltd is no longer able to support sales of electronically supplied services to Taiwan customers that are not Taiwan VAT registered. We apologise for any inconvenience. For more information or to place a print-only order, please contact uk.customerservices@sagepub.co.uk.

Successful Focus Groups
Share

Successful Focus Groups
Advancing the State of the Art

Edited by:
Volume: 156
May 1993 | 288 pages | SAGE Publications, Inc
Download flyer
This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
 
Introduction
 
PART ONE: BASIC PRINCIPLES
David L Morgan and Richard A Krueger
When to Use Focus Groups and Why
James H Frey and Andrea Fontana
The Group Interview in Social Research
John Knodel
The Design and Analysis of Focus Group Studies
A Practical Approach

 
Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther
Understanding Communication Processes in Focus Groups
Richard A Krueger
Quality Control in Focus Group Research
 
PART TWO: COMBINING WITH OTHER METHODS
Theodore D Fuller et al
Using Focus Groups to Adapt Survey Instruments to New Populations
Experience From a Developing Country

 
Kerth O'Brien
Improving Survey Questionnaires Through Focus Groups
Brent Wolff, John Knodel and Werasit Sittitrai
Focus Groups and Surveys as Complementary Research Methods
A Case Example

 
Benjamin F Crabtree et al
Selecting Individual or Group Interviews
 
PART THREE: CONDUCTING SELF-CONTAINED RESEARCH
Raymond V Padilla
Using Dialogical Methods in Group Interviews
Richard A Zeller
Focus Group Research on Sensitive Topics
Setting the Agenda Without Setting the Agenda

 
Robin L Jarrett
Focus Group Interviewing With Low-Income, Minority Populations
A Research Experience

 
Thomas Plaut, Suzanne Landis, and June Trevor
Focus Groups and Community Mobilization
A Case Study From Rural North Carolina

 
 
PART FOUR: CONCLUSIONS
David L Morgan
Future Directions for Focus Groups

For instructors

Select a Purchasing Option

Order from:

ISBN: 9780803948747
£128.00
SAGE Research Methods Promotion

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

Find out more